Six Races That Changed NASCAR, Part 4:

Driver Insider
Posted Jan 20, 2008


For racing fans in America, no track has more history than the Indianapolis Motor Speedway.  It is the scene of the Indianapolis 500, seen by many as the greatest and most prestigious race in this country. For most of the raceway's long, glorious history, only Indy Cars raced there.  Nobody gave the thought to another form of racing arriving there. That was until NASCAR arrived in the 1990's. 

For racing fans in America, no track has more history than the Indianapolis Motor Speedway.  It is the scene of the Indianapolis 500, seen by many as the greatest and most prestigious race in this country.  For most of the raceway's long, glorious history, only Indy Cars raced there.  Nobody gave the thought to another form of racing arriving there.  That was until NASCAR arrived in the 1990's.  What some saw as an invasion, NASCAR saw as an opportunity, and took full advantage.  The first Brickyard 400 is the focus of Part 4 of this series.
 
The Indianapolis Motor Speedway was opened back in 1909 in the western parts of Indianapolis, now called Speedway, Indiana.  Many refer to the track as "The Brickyard" because in the early days, the racing surface was made of bricks.  In 1911, a new tradition in sports was held on Memorial Day Weekend.  It was the first 500 mile race, which is now known as the Indianapolis 500.  The race became a fixture of American sports.  That history has made the Indianapolis Motor Speedway a hallowed place for race fans.  Much like Yankee Stadium is to baseball fans, the Rose Bowl to football, and Madison Square Garden to basketball.  From 1919 until 1993, the Indianapolis 500 was the only racing held at the track.  Nobody thought that anyone else would dare try and have a race at The Brickyard.  But, NASCAR would take that dare.
 
The thoughts of NASCAR racing at Indianapolis kind of happened by accident.  Legendary driver A.J. Foyt was filming a commercial for Sears-Craftsman tools at the track.  He and IMS President Tony George took his stock car for a few laps around the track.  That caused at least a little bit of interest of someday NASCAR racing there.  In March of 1992, there was a test for IROC to see if they could race there.  After that, it was determined that it would be better to give the Winston Cup cars a try.  A two day tire test was conducted with Goodyear during April of 1993.  More than 10,000 fans showed up to watch the test.  It basically was to see if NASCAR would be able to race at The Brickyard.  After the successful tests, it was announced on April 14th that the NASCAR Winston Cup Series would hold a race at the famed track.  It would be held on August 6th, 1994 and would be called The Brickyard 400.
 
The anticipation and excitement for the race was felt by everyone in NASCAR.  Finally, the day arrived.  A packed sell out crowd was in person and the race was a ratings smash for ABC.  Rick Mast was the pole winner for the event.  There was drama during the race, that even included a bit of a family feud.  During the race, Brett Bodine wrecked older brother Geoff while both were in contention for the win.  The race would be won by Indiana resident Jeff Gordon.  For Gordon, it was his second career Winston Cup win.  His first was at the Coca-Cola 600 earlier in the '94 season.  But for the Hoosier resident, this win was just as emotional as that first win.
 
Racing at the Indianapolis Motor Speedway was another sign of the growing stature NASCAR was seeing at that time.  The boom that had been going on for about the last decade and a half prior was showing no signs of slowing.  NASCAR's debut at Indianapolis was going on at the same time that the Indy Car factions were having major problems.  Legal battles had been going on for several years.  The factions split for the 1996 season.  The bigger names of Indy Car racing stayed with the established series knows as CART (Championship Auto Racing Teams).  It would be the IRL that would race at the Indianapolis 500.  There were few big name drivers in that race.  Many casual fans didn't know the drivers.  As a result, the popularity of Indy Car racing fell while NASCAR's continued to grow.  Some drivers who were racing those Indy Cars are now in NASCAR.  Most notable examples are Tony Stewart and Robby Gordon.  While many of the bigger Indy Car names are now in the IRL and racing in the Indianapolis 500 again, the luster in some eyes has worn off of that race.  All that while the Brickyard 400 remains a hot ticket.
 
The race is now known as the Allstate 400 at The Brickyard.  In the eyes of most in NASCAR, this race is the second biggest on the schedule behind only the Daytona 500.  It is still considered a major prize to win the race.  Aside from Gordon, Dale Earnhardt, Dale Jarrett, Ricky Rudd, Bobby LaBonte, Bill Elliott, Tony Stewart, Kevin Harvick, and Jimmie Johnson have added a Brickyard victory to their career resumes.  While the Indianapolis 500 will always have the history, the Brickyard 400 has been established as a milestone win for any driver.  It will always be special for anyone to say that they have won a race at the Indianapolis Motor Speedway
 
Recently, a new tradition at The Brickyard has taken place.  All race fans know about the winners drinking milk after the Indianapolis 500.  After the Brickyard 400, the winner, along with his team, go to the front stretch, where a row of the original bricks that once made up the racing surface is there.  They all go down and kiss that row of bricks.  It may be a bit on the gross side, but to the winner, it's part of the experience of winning at Indianapolis.  It is a special place.  Since that August afternoon in 1994, NASCAR has made it's own legacy there.  And the legacy will continue to build as the years go on.

By:  CrimsonCowboy

Final Laps of the 1994 Brickyard 400 from Youtube.com



Related Stories
HERD Racing, LLC, Puts Marshall Out Front
 -by InsideTheHerd.com  Jan 14, 2008
Six Races That Changed NASCAR, Part 5
 -by DriverInsider.com  Jan 28, 2008
Six Races That Changed NASCAR:  Part 3
 -by DriverInsider.com  Jan 9, 2008

Story Tools
Top Stories 
Search Stories 
Discuss on Forums 

Free Email Newsletter
Don't miss any news or features from DriverInsider.com. Subscribe to our newsletter to have our newest articles emailed to you on a daily or weekly basis.
Click here for a list of all Team Newsletters.